Time to bid on a Bulova
18 February 2022 "America runs on Bulova time" - so said the the world's first paid-for television advertisement broadcast on before a baseball game on July 1 1941.
This Bulova chronograph is estimated at £60-90 at Fellows on February 21.
US audiences would already have been familiar with the watchmaker's tagline, having heard it many times already on radio and seen it in newspaper advertisements.
Three decades later a Bulova chronograph was worn by Apollo 15 mission commander David Scott during a walk on the surface of the moon (he had exeprienced some problems with his NASA standard issue Omega Speedmaster so took his back-up Bulova with him that day instead).
These days Bulova, founded in 1875, isn't quite as American as it once was, having been sold to Japanese watch maker Citizen at the end of 2007 but its watches remain at the more affordable end of the market and offer an interesting alternative to much more expensive Swiss brands.
At auctions you can browse a range of Bulovas from different periods to see the various styles that were produced. Here is a selection of Bulovas coming up for sale soon.
Dating from c.1966, this Bulova Accutron Astronaut stainless steel watch is estimated at £300-400 at Gardiner Houlgate on February 23-24.
This Bulova Direct Reading Hour watch is estimated at £50-75 at Hannam's on February 22-25.
You can bid for these two 1970s Bulova automatic wristwatches in one lot at Wilson55 on March 17. The estimate is £100-200.
This Bulova Accutron Tuning Folk M9 watch is guided at £100-150 at Plymouth Auction Rooms on February 23.
This 18K gold Bulova Accutron electronic calendar wristwatch is estimated at £600-800 at Bonhams on February 22.
This Bulova 1952 Military Issue "1917-H" watch is estimated at £100-150 at Ellis Willis & Beckett on February 22.
This Bulova Two-Tone automatic gentleman's wristwatch is estimated at £60-100 at Gardiner Houlgate on February 23-24.
Estimated at £40-60, this Bulova Accutron watch is in the sale at Fellows on February 21.
