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Advertising Poster Smirnoff Vodka Public Library Librarian Alcohol
Description
Original vintage Smirnoff vodka advertising poster: ''I was the mainstay of the Public Library until I discovered Smirnoff' - The effect is shattering. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. The only image which did not have a positive impact on sales was the one of the wayward librarian, above. Research later showed that much of the target audience actually aspired to be librarians and had no desire to be led astray by that devastating sip of Smirnoff. Very good condition, creasing. Country of issue: UK, designer: Unknown, size (cm): 56.5x41, year of printing: 1970s.
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Original vintage Smirnoff vodka advertising poster: ''I was the mainstay of the Public Library until I discovered Smirnoff' - The effect is shattering. These original vintage Smirnoff advertising posters are part of the 1970s campaign by the London-based Young and Rubican agency, which aimed to promote vodka as a way to achieve glamour and excitement as an escape from the humdrum of daily life. (To emphasise the campaign's risky innuendos, Avocado Sweet observes: Substitute the word heroin for Smirnoff and it still makes sense.) The advertising campaign proved to be a great success for the company, resulting in vodka becoming so chic that it overtook gin in popularity and saw Smirnoff's sales triple. In 1976 the campaign ended, following the tightening of rules on alcohol advertising led by the government and the Advertising Standards Authorities in 1975. The only image which did not have a positive impact on sales was the one of the wayward librarian, above. Research later showed that much of the target audience actually aspired to be librarians and had no desire to be led astray by that devastating sip of Smirnoff. Very good condition, creasing. Country of issue: UK, designer: Unknown, size (cm): 56.5x41, year of printing: 1970s.
Original Vintage Posters - Sports and More
Sale Date(s)
Venue Address
404 King's Road
London
SW10 0LJ
United Kingdom
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Buyer Pays Shipping Cost and import duties. We offer worldwide shipping, payment on collection is possible.
We ship posters worldwide rolled in shock-resistant and hard wearing tubes.
We dispatch items within 1-4 working days after payment and notify customers if there is any delay. Delivery to UK addresses usually takes 2-3 working days. Delivery to international addresses varies depending on destination and usually takes 7-10 working days.
Important Information
AntikBar, the original vintage poster specialist, will be holding their next auction on Saturday, 6 July, starting online at 2pm (UK time). This auction of nearly 450 lots will feature a wide variety of original vintage posters from around the world: advertising, travel, sport, skiing, war and propaganda.
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Buyer Pays Shipping Cost and import duties. We offer worldwide shipping, payment on collection is possible.
