Original Advertising Poster Leonetto Cappiello Silk Stockings Le Bas Revel

Original vintage lithograph advertising poster for silk stockings manufactured by Le Bas Revel.  Fund design by Leonetto Cappiello. Revel is a former French brand founded in France in 1851 that manufactured luxury parasols largely for the French expatriates in the former French colonial empire. In 1922, Revel engaged the famous Italian poster art designer Leonetto Cappiello to create the famous ad representing three people with umbrellas, it was published by the fine parisian printer's firm, Devambez, in the name of "Les Nouvelles Affiches Leonetto Cappiello".  In 1929, Revel diversified into silk stockings and engaged once again Leonetto Cappiello to promote its new products. The artist was inspired by the previous one (with three with umbrellas) and created a poster with three women with silk stockings. Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.  Excellent condition, minor tears on margins, poster printed on three separate sheets. Country: France, year: 1929, size (cm): 196x308