Advertisng Poster Art Nouveau Journal de la Beaute Louis John Rhead

An intricate and vibrantly-colored Art Nouveau design with swans advertising the French periodical Le Journal de la Beauté.RHEAD, Louis J (1858-1926) LE JOURNAL DE LA BEAUTÉ, lithograph in colours, c.1896, good condition, restored multiple tears, some overpainting in the image, Size: 76.5x149cm Framed in a heavy frame, not examined out of the frame. Louis John Rhead was born on November 6, 1857 in Etruria, Staffordshire, England. His father, George Wooliscroft Rhead, started out as a china gilder before working his way up to the position of ceramic artist. Rhead began his artistic training under his father, who taught art classes at the potteries at night. Noticing his talent, Rhead was sent by his parents to Paris to study under Gustave Boulanger, a noted French figure painter, for three years to learn how to draw the human figure. By the time he was 16, Rhead was working at various potteries in Etruria, most notably Milton's Pottery and Wedgewood Pottery where his mastery of detail and decorative borders were developed. This work experience, combined with his studies, served as preparation for Rhead's admission to the National Art Training School in South Kensington, London. After completing his education at the National Art Training School in 1881, Rhead spent his summer working on sketches and painting in Devon. When he returned to Staffordshire, he turned these sketches into paintings while taking private lessons with Frederick Leighton, president of the Royal Academy at that time. Shortly thereafter, however, Rhead decided to shift his artistic endeavors away from pottery and towards a position as an art director. One of the top publishing firms for children's literature, D. Appleton, offered him a position as art director in New York City. He took the job and immigrated to the United States in 1883. Rhead worked at D. Appleton for six years where he made many contacts in the publishing industry and earned notice with his early works, including: writings on design for Art Interchange as well as designing bindings, book covers, and book plates. By 1887, Rhead was considered one of the best designers of the period. The late 1880s and early 1890s saw the rise of the poster art craze in the United States and Europe. Rhead left for Paris, the epicenter of poster art, in 1890 where he became acquainted with Eugène Grasset's work. When Rhead returned to the United States after 4 years of studying under Grasset, the publishing firm Harper Brothers and the magazine The Century commissioned Rhead for posters. By the end of 1894, Rhead had sold many posters to magazines. However, Rhead decided to move on to more challenging work of book illustration by using his many contacts in the publishing industry. His first published work was R. H. Russel's 1898 edition of Idylls of the King, in which he collaborated with his brother George Wooliscroft Rhead. Louis Rhead continued to illustration books until his death, completing 16 books for the Harper Brothers' popular Juvenile Series. Simultaneously, he became interested in angling and began to create art featuring the sport. In 1902, he published his first illustrated angling book. Rhead retired to Amityville, Long Island and died on July 29, 1926.